Business Details
B2B Public Relations That Makes a Real Difference
At Skout PR, we are dedicated to transforming B2B communications through strategic brilliance and innovative storytelling. Established with a mission to illuminate brands and generate demand, we specialise in crafting targeted campaigns that build meaningful business relationships. Our employee-owned structure ensures every team member is deeply invested in delivering exceptional results. With expertise spanning public relations, content creation, and digital marketing, we partner closely with clients to elevate their profiles and drive sustainable growth.Our approach combines industry-leading insights with a commitment to authenticity, ensuring our clients stand out in competitive markets. By prioritising transparency, collaboration, and resourcefulness, we empower businesses to connect with their audiences and achieve lasting success.
Services
Strategy and Storytelling
PR and Influencer Relations
Content Creation
Digital Marketing
Social Media Campaigns
Highlights and features
- We offer 25+ years of expertise in B2B PR and marketing strategy.
- Our employee-owned structure ensures unparalleled commitment to client success.
- We deliver integrated campaigns across PR, digital, and social media channels.
- Our team holds proven experience working with global brands like Apple and Intel.
- We guarantee measurable results through data-driven measurement frameworks.
What people say
Award-winning campaigns
Strong media coverage
Excellent communication
Creative excellence
Consistent delivery
Services
Strategy and Storytelling
Our strategic approach combines business analysis with market insights to develop compelling narratives. We identify core messages that resonate with target audiences, ensuring consistent communication across all channels. By aligning brand stories with business objectives, we help clients establish thought leadership and drive engagement through authentic content.
PR and Influencer Relations
We leverage media connections and influencer networks to amplify brand visibility. Our campaigns secure coverage in trade publications and mainstream media while building relationships with industry thought leaders. This dual approach enhances credibility and extends reach to key decision-makers in target sectors.
Content Creation
From thought leadership articles to interactive infographics, we produce high-impact content that engages B2B audiences. Our team develops multi-channel assets including whitepapers, case studies, and video content that support lead generation and reinforce brand authority across digital platforms.
Digital Marketing
We create integrated digital campaigns that combine SEO, PPC, and social media marketing. Our data-driven approach optimises website traffic and conversion rates while maintaining consistent brand messaging. We specialise in aligning digital tactics with traditional PR efforts for maximum campaign effectiveness.
Social Media Campaigns
Our social media services focus on building professional networks and industry engagement. We develop platform-specific strategies for LinkedIn and other B2B channels, creating targeted content calendars that drive audience interaction and support broader marketing objectives through measurable social media performance.
People
Rob Skinner
Founder and Managing Director
With over 25 years in B2B PR, Rob founded Skout PR after pioneering work in tech PR. He holds a PR degree and has led award-winning campaigns for global clients, maintaining hands-on involvement in client strategy and agency operations.
Claire Lamb
Director
Claire brings extensive tech PR experience, having worked with Apple during its iMac launch and led campaigns for Intel and BT. She specialises in translating technical innovations into compelling narratives that resonate with business audiences across international markets.
Claire James
Deputy Managing Director
With 25+ years in PR, Claire has expertise across healthcare, construction, and energy sectors. She focuses on developing strategic programmes that help clients achieve business objectives while maintaining a unique perspective as a qualified cheerleading coach.
Rebecca Brown
Account Director
Rebecca combines academic excellence in PR and International Relations with practical experience in B2B communications. She specialises in thought leadership content and media relations, delivering campaigns that address global business challenges for technology clients.
Alex Gladwin
HR and Operations Manager
Alex transitioned from HR consultancy to B2B communications, bringing expertise in organisational development. Her background in business operations and HR management ensures efficient agency processes and client service delivery.
Questions
What industries does Skout specialise in?
We focus on B2B technology, retail and e-commerce, property, HR solutions, finance, and professional services sectors.
How does Skout measure campaign success?
We use outcome and impact measurement frameworks tracking media coverage, lead generation, brand awareness, and digital performance metrics.
What makes Skout different from other PR agencies?
Our employee-owned structure ensures complete commitment to client success, combining strategic storytelling with integrated multi-channel campaigns.
Do you work with international clients?
Yes, we deliver campaigns across Europe, North America, and Asia with experience in global market dynamics.
How do you develop content strategies?
We combine audience research with brand messaging to create content that drives engagement across PR, digital, and social media platforms.
