Shaping Business
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Shaping Business
Working with Technology and Professional Services firms at a strategic and operational marketing level. Shaping Business is a specialist Growth Marketing Agency. We help Technology and Professional Service firms to win more business, plan for growth and realise the value in your business. As a Growth Marketing Agency, we are focused on delivering your business growth ambition.

We understand the levers of business value creation and can work with you to help you realise the value in your business. We believe there is an inextricable link between business strategy and marketing execution. This is about the real strategic direction of the business and not about next months campaign. That strategic focus determines the appropriate integrated multi-channel marketing programme we deliver for your business to generate quality leads for your sales pipeline.

We are focused on delivering your business growth ambition. We understand the levers of value creation in your business and can work with you to help you realise the value in your business.
Services
About Us
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Shaping Business is a specialist Growth Marketing Agency providing strategic business growth advice with operational marketing support to ambitious businesses.
Shaping Business was founded in 2004 in response to the growing need for specialist business advisory and marketing expertise combined with in-depth operational understanding of Technology and Professional Services firms.
The objective since then has been to help clients focus on creating business value, winning more business and achieving a higher Return on Investment (ROI) from their sales and marketing activities.
Services
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We provide growth marketing services that create value in your business and drive sustainalbe business growth.
Many businesses have a challenge in delivering sustainable business growth and creating long-term value in the business.
They struggle to build a consistently healthy sales pipeline that provides a good flow of quality leads, prospect meetings, proposals and contract wins.
This is typically due to:.
Our growth marketing services enable you to grow and create value in your business by providing best practice knowledge, tools and methodologies to develop a business growth plan and help you deliver it.
Business Value Creation
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Business is all about creating value - for yourself, your customers, your employees and the society as a whole.
However, driving sustainable business growth is only part of the picture.
Business innovation, operational and management effectiveness are also key aspects in creating long term business value.
We understand the six levers of business value creation, what is involved in each of them and how businesses can assess them to better understand and optimise them for the creation of value in their business.
Market Research & Analysis
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Insightful B2B market research and analysis to provide clarity of direction and inform your business strategy.
Markets are continually changing and evolving.
Market leaders rise and fall at an increasingly rapid pace.
It is therefore vital for businesses to recognise these economic and industrial shifts and use this knowledge to make informed business decisions.
By regularly conducting market research and analysis, B2B businesses can gain thorough information about their customers and identify opportunities to grow and increase profits.
Business Growth Strategy
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Developing an achievable business growth strategy that provides direction and facilitates managed execution to deliver sustainable growth.
In today's competitive environment where innovation and technology is disrupting business models, and the external market conditions are rapidly changing, businesses need to develop an agile business growth strategy.
Without a coherent strategy that is in line with the current market trends and is continually monitored/adjusted, your business begins to lose direction.
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