Business Details
22 Years
experience
Your Trusted Growth Marketing Partner in Macclesfield
Shaping Business is a specialist Growth Marketing Agency established in 2004, dedicated to helping Technology and Professional Services firms achieve sustainable growth. Our approach combines strategic business advisory with operational marketing execution, focusing on creating measurable value for clients. With expertise in B2B markets across sectors like fintech, cybersecurity, and software-as-a-service, we deliver tailored solutions including strategic growth planning, account-based marketing, and lead generation programmes.Our team works collaboratively with business leaders to align marketing efforts with commercial objectives, ensuring transparency and results-driven outcomes. Operating across the UK, Ireland, and Europe, we prioritise long-term partnerships and have supported over 150 businesses in enhancing their sales pipelines and market positioning. Our methodology integrates data-driven insights with industry-specific frameworks to optimise growth strategies and deliver tangible ROI for clients.
Services
Strategic Growth Advice
Operational Marketing Delivery
B2B Marketing Training
Lead Generation Benchmarking
Value Proposition Development
Market Research Analysis
Account Based Marketing
Content Marketing Strategy
Business Value Creation
B2B E-Learning Programmes
Details
- Year established: 2004
Highlights and features
- We focus on strategic business value creation through integrated sales and marketing
- Our team brings direct experience from technology and consulting environments
- We operate without retainers, offering full transparency on marketing delivery costs
- Specialised expertise in complex B2B sales environments within tech sectors
- Proven track record of delivering 255%+ lead generation improvements for clients
What people say
255% more leads
Strategic workshop excellence
Clear marketing plan
Multi-million euro opportunity
Improved sales pipeline
Services
Strategic Business Growth
Our strategic business growth service provides structured frameworks for sustainable expansion. We combine market intelligence with capability assessments to develop actionable growth strategies. Clients benefit from risk management plans and execution roadmaps tailored to their specific business objectives.
Account Based Marketing
We implement three-tier ABM programmes that align sales and marketing functions. Our approach includes account prioritisation, personalised content strategies, and performance measurement systems to maximise ROI from key accounts.
Value Proposition Development
Our value proposition service creates compelling market messaging through client workshops and buyer persona analysis. We develop differentiated positioning statements that directly address customer pain points and business needs.
B2B Marketing Training
We deliver practical B2B marketing workshops with post-training coaching. Programmes cover lead generation, content marketing, and strategic planning with measurable competency development outcomes.
Lead Generation Benchmarking
Our benchmarking service evaluates current lead generation capabilities against 12 key enablers. We provide improvement roadmaps that have helped clients achieve 255%+ increases in qualified lead generation.
Questions
What industries do you specialise in?
We focus on Technology and Professional Services sectors including cybersecurity, SaaS, fintech, and engineering services.
How do you measure success for clients?
Through quantifiable metrics like lead generation improvements, sales pipeline growth, and business value increases.
Do you work with international clients?
Yes, we operate across the UK, Ireland, and mainland Europe with established delivery capabilities.
What makes your approach different?
We combine strategic frameworks with operational execution without retainer-based models.
Can you help with market expansion strategies?
Yes, our market research and ABM services support geographic and sector-specific expansion plans.
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